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Eligibility Standards for Promotional Tools are now called Instagram Partner Monetization Policies. this is often still the simplest place to find out about the principles for using Instagram's monetization tools.

In order for creators and publishers to use Monetization or Promotional tools on Instagram (including the Branded Content Tool and Shopping from Creators), they need to suits a group of rules called Instagram Partner Monetization Policies. These rules apply to accounts, behaviors and payments. there's a separate set of policies, called Instagram Content Monetization Policies, that apply specifically to monetized content.

Partner Policies

In order to use Monetization or Promotional tools on Instagram, your account and content must:

Comply with our Community Guidelines

These rules apply to all or any posts and interactions on Instagram, including rules against hate speech, involves violence, and sexualized content. Any content posted by publishers or creators that violates our Community Guidelines, including our policies regarding property , authenticity, and user safety, may cause publishers or creators to become ineligible or lose their eligibility to monetize using our features. If you think you'll have violated our policies regarding property , you'll find more information, learn more about copyright or trademark infringement.

Comply with our Content Monetization Policies

Monetized content must pass a further level of standards above and beyond our Community Guidelines. These rules are called Instagram Content Monetization Policies. These include deeper restrictions on the content itself and therefore the formats during which it's presented.

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Share accurate information

Creators and publishers posting content flagged as misinformation and false news could also be ineligible or may lose their eligibility to monetize. you'll read more about this here.

Monetize authentic engagement

Creators and publishers can only monetize content consumed by their natural, authentic audience. this suggests creators and publishers might not engage in any behavior that artificially boosts views or engagement. This includes manufactured sharing, which is coordinated distribution of content, often for compensation.

Creators and publishers may lose the power to monetize if their audience significantly consists of faux engagement, including, but not limited to, likes, follows, and views.

Follow our Payment Terms

Monetizing Creators and publishers must suits Instagram's rules for creating and receiving payments.

Develop a longtime presence

Creators and publishers must have an authentic, established presence on Instagram. This also includes maintaining a sufficient follower base.

Follow our rules for politicians and governments

Current elected and appointed officialdom , who are subject to applicable government ethics aren't eligible for monetization features. Current political candidates, parties, and registered political committees, who are subject to applicable election or campaign finance rules, also are not eligible for monetization features. Communications that are regulated as political advertising under applicable law also are ineligible for monetization features. However, within the us , the branded content tool could also be utilized in branded content posts if the paying partner has been authorized to run ads about social issues, elections or politics.

Avoid systemic violations

Monetized creators and publishers, and people that haven't been onboarded to a monetization product, may lose the power to monetize if an entity connected thereto has repeatedly violated these policies.